Iconic Sri Lankan multinational Hayleys PLC and Germany’s
botanicals giant Martin Bauer Group (MBG) announce a historic
joint venture partnership in Hayleys Global Beverages (Pvt) Ltd
(HGBL).
Established in 2016, HGBL stands among Sri Lanka’s most
sophisticated manufacturers of authentic Pure Ceylon Tea extracts
– primarily in the form of powders, concentrates aromas and
flavours. MBG is considered a worldwide leader in high-quality
botanical products to supply the global tea, food and
phytopharmaceutical industries with teas, extracts, powders and
botanical ingredients.
The demand for tea and herbal ingredients is forecasted to grow
due to the rising consumer consciousness towards personal health.
The partners specifically see tea extracts holding the potential
to capture a significant proportion of market share in the
production of functional foods.
“We are extremely proud to announce the historic partnership
between the Hayleys Group and Germany’s Martin Bauer Group; one of
the world’s most respected and successful players in the
international botanicals market. Their investment serves as
further validation of the immense potential that we see for
Hayleys Global Beverages moving forward. More importantly, a joint
venture with such a prestigious and respected global leader as the
Martin Bauer Group also presents unprecedented business
opportunity. As a Group, we are always careful to choose partners
that will add value in terms of knowledge, expertise, while
aligning with our values on social, environmental and ethical
responsibility. That is why we are confident that this partnership
will generate immense value for all stakeholders and we look
forward to working in close collaboration with MBG to achieve our
shared vision,” Hayleys PLC Chairman and Chief Executive, Mohan
Pandithage stated.
Rising demand for such products worldwide is expected to drive the
growth. While tea powders largely utilized in the production of
ready-to-drink beverages, the unique nutritional qualities of
authentic black tea extracts make it an increasingly popular
alternative in a range of other drinks including sports drinks
aiming for a lower concentration of sugar.
“We are very excited to announce our investment into Hayleys
Global Beverages and our new role as joint venture partners
together with the renowned Hayleys Group and KVPL. High quality
tea ingredients are increasingly demanded for numerous
applications. Given the superior reputation of Pure Ceylon Tea and
the fact that our green leaf is directly, sustainably and
responsibly sourced, with the majority from Hayleys’ own estates,
we are able to create a product of the highest quality. We
therefore look forward to a fruitful and long-lasting
partnership,” Albert Ferstl, Managing Director of MBG said.
Backed by a legacy of excellence and innovation that spans over 140 years, continues to serve as a beacon of sustainable innovation and value addition, maintaining a global presence through manufacturing and marketing offices across 5 regions with business interests spanning a total of 16 sectors. Today it stands out as one of Sri Lanka’s most prominent success stories, having been the first listed Sri Lankan corporate to surpass US$ 1billion in revenue and accounting for 3.3% of the nation’s total export earnings and having recently declared among Sri Lanka’s Top 10 Most Admired Corporates by ICCSL and CIMA, in addition to retaining No.1 position on the LMD Top 100 Rankings.
Since 1930 the Martin Bauer Group stands for outstanding expertise
in botanical products worldwide.
We work with our customers to develop tailor-made solutions for
the tea, food and phytopharmaceutical industries. Our products are
based on sustainably sourced, high-quality botanical raw material
from more than 80 countries. They undergo gentle, certified
processing to maintain attributes. With more than 20 manufacturing
sites and sales units worldwide, we keep our finger on the pulse
of our customers’ local markets. Our goal is to drive innovation
and creativity for successful products of tomorrow. The Martin
Bauer Group is part of the nature network®. More than 3,600
employees worldwide — many of them with decades of experience —
work to maintain your competitive edge.
Please refer Martin Bauer GmbH website https://www.martin-bauer-group.com
Mr. Duminda Senaratne,
[email protected]
Tel : +94 769889841
Martin Bauer Hayleys (Private) Limited,
400, Deans Road,
Colombo 10,
Sri Lanka
Martin Bauer Hayleys (Private) Limited,
Blinkbonnie Estate,
Dick Oya,
Sri Lanka